Which of the following is NOT true regarding CLV?
A) it looks forward and not backward regarding customers' value
B) it includes all of the elements that drive profitability
C) it focuses on the product as the drive of profitability
D) it can be used to include the value of prospects
E) all of the above are true
Correct Answer:
Verified
Q21: The maintenance ration is the cost involved
Q22: Computing share of category is similar to
Q23: Of 100,000 Macy customers active in 2005,
Q24: The survival rate is the number of
Q25: Customer equity can be defined as the
Q27: Which of the following is false regarding
Q28: The most important marketing lever in driving
Q29: Which of the following is NOT a
Q30: The customer CRM strategy cycle does NOT
Q31: There are four separate areas that should
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents