A simple but effective way to measure customer satisfaction is to
A)get ratings on the ideal, on the experience, and simply compute the difference.
B)ask consumers if the product or service was above, below, or about what was expected.
C)use conjoint analysis.
D)use computer simulation.
E)employ management by walking around (MBWA)

Question

Quizplus · Accepted Answer

Asking consumers if the product or service was above, below, or about what was expected is a simple and effective way to measure customer satisfaction. This method provides a quick and easy way to gauge whether a customer's expectations were met or exceeded, and provides a baseline for improvement if the customer's expectations were not met. The other options listed are either more complex or less directly related to measuring customer satisfaction.

A Simple but Effective Way to Measure Customer Satisfaction Is