When determining the quality of secondary business data, the source, research design and data collections need to be evaluated.
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Q35: The AIDA concept stages are Awareness, Information,
Q36: Secondary data is more costly than primary
Q37: Longitudinal analysis is used when a researcher
Q38: Reexamination of secondary data and the conclusions
Q39: Lack of familiarity with the initial motivation
Q41: Measurement validity is easy to establish with
Q42: Measurement bias can arise when a technique
Q43: There are no ethical dilemmas to consider
Q44: It is important for researchers to ensure
Q45: Specially commissioned research which does not include
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