Lack of familiarity with the initial motivation and processes followed when gathering original data is a potential weakness with using secondary data.
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Q34: There are very few sources of secondary
Q35: The AIDA concept stages are Awareness, Information,
Q36: Secondary data is more costly than primary
Q37: Longitudinal analysis is used when a researcher
Q38: Reexamination of secondary data and the conclusions
Q40: When determining the quality of secondary business
Q41: Measurement validity is easy to establish with
Q42: Measurement bias can arise when a technique
Q43: There are no ethical dilemmas to consider
Q44: It is important for researchers to ensure
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