Longitudinal analysis is used when a researcher wants to compare findings across various clusters or market segments.
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Q32: Secondary data may come from governmental entities
Q33: Secondary data is limited to being quantitative
Q34: There are very few sources of secondary
Q35: The AIDA concept stages are Awareness, Information,
Q36: Secondary data is more costly than primary
Q38: Reexamination of secondary data and the conclusions
Q39: Lack of familiarity with the initial motivation
Q40: When determining the quality of secondary business
Q41: Measurement validity is easy to establish with
Q42: Measurement bias can arise when a technique
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