Reexamination of secondary data and the conclusions extracted from the data gives a researcher the opportunity to develop new insights.
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Q33: Secondary data is limited to being quantitative
Q34: There are very few sources of secondary
Q35: The AIDA concept stages are Awareness, Information,
Q36: Secondary data is more costly than primary
Q37: Longitudinal analysis is used when a researcher
Q39: Lack of familiarity with the initial motivation
Q40: When determining the quality of secondary business
Q41: Measurement validity is easy to establish with
Q42: Measurement bias can arise when a technique
Q43: There are no ethical dilemmas to consider
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