The best possible level of firm sales in a given geographic area for a specific time period is the definition for
A) market forecast.
B) sales potential.
C) salesperson quotas.
D) market potential.
E) sales forecast.

Question

Quizplus · Accepted Answer

Sales potential is the maximum level of sales that can be achieved in a given geographic area for a specific time period, taking into account the marketing mix and environmental factors. Market forecast refers to the estimation of future market trends, while salesperson quotas are individual goals set for salespeople. Market potential is the total level of sales that can be achieved in a given market or industry, without considering any specific geographic area or time period. Sales forecast is a projection of future sales based on past performance, market trends, and other factors. Therefore, the most appropriate term to describe the described scenario is sales potential.

The Best Possible Level of Firm Sales in a Given