With transaction selling, salespeople focus on long-term relationships with customers rather than maximizing the outcomes of individual transactions.
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Q69: As customer value agents, salespeople stimulate sales
Q70: Customer value is essentially defined as the
Q71: As a customer value agent, salespeople help
Q72: Salespeople can add to or detract from
Q73: Salespeople can add to or detract from
Q75: Transactional selling focuses more on one-way sales
Q76: Transactional selling focuses on maximizing the outcomes
Q77: Trust-based relationship selling seeks to initiate, develop
Q78: Trust-based relationship selling requires salespeople whose actions
Q79: The primary role of a salesperson practicing
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