Salespeople can add to or detract from customer value depending on criteria such as efficiency.
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Q67: As product agents, salespeople help to create,
Q68: As a communications agent, salespeople provide valuable
Q69: As customer value agents, salespeople stimulate sales
Q70: Customer value is essentially defined as the
Q71: As a customer value agent, salespeople help
Q73: Salespeople can add to or detract from
Q74: With transaction selling, salespeople focus on long-term
Q75: Transactional selling focuses more on one-way sales
Q76: Transactional selling focuses on maximizing the outcomes
Q77: Trust-based relationship selling seeks to initiate, develop
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