Customer value is essentially defined as the customer's perception of what they receive in exchange for what they give up.
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Q65: Salesperson compensation is often tied to the
Q66: In their change agent role, salespeople are
Q67: As product agents, salespeople help to create,
Q68: As a communications agent, salespeople provide valuable
Q69: As customer value agents, salespeople stimulate sales
Q71: As a customer value agent, salespeople help
Q72: Salespeople can add to or detract from
Q73: Salespeople can add to or detract from
Q74: With transaction selling, salespeople focus on long-term
Q75: Transactional selling focuses more on one-way sales
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