Who was considered the father of modern public relations?
A) Edward L. Bernays
B) P. T. Barnum
C) Ivy LedBetter Lee
D) Daniel Edelman

Question

Quizplus · Accepted Answer

Edward L. Bernays is widely considered the father of modern public relations. He applied the principles of psychology and sociology to public relations, introducing techniques like branding, scientific polling, and celebrity endorsement. He also authored several influential books on public relations, such as "Crystallizing Public Opinion" and "Propaganda." While P.T. Barnum is often credited with popularizing the idea of publicity stunts, he did not contribute to the development of modern public relations as an industry. Ivy LedBetter Lee and Daniel Edelman were also influential figures in the public relations field, but they did not have the same level of impact as Bernays.

Who Was Considered the Father of Modern Public Relations