According to the ELM, we respond to __________ cues when film star Samuel L. Jackson sings "Let's Stay Together" on a Capital One credit card commercial.
A) status
B) heuristic
C) musical
D) semiotic

Question

Quizplus · Accepted Answer

The Elaboration Likelihood Model (ELM) suggests that people use heuristic cues, such as the presence of a celebrity like Samuel L. Jackson, to make quick decisions without deep processing.

According to the ELM, We Respond to __________ Cues When