Making sure that the public sees their clients in the most advantageous light is the goal of __________.
A) agenda setting
B) reputation management
C) astroturfing
D) behavioral targeting

Question

Quizplus · Accepted Answer

Reputation management involves actively controlling and improving a company or individual's public perception, often through strategies like media relations, social media management, and crisis communications. It aims to ensure positive coverage and portray clients in the best possible light. Agenda setting is about the media's ability to influence what topics are important to the public, astroturfing refers to the practice of creating fake grassroots support for a particular issue, and behavioral targeting involves using data analysis to tailor advertising and marketing messages to specific individuals based on their past behavior. None of these options directly relate to managing public perception.

Making Sure That the Public Sees Their Clients in the Most