Which theoretical model views public relations as a system of managing relationships among organizations, individuals, and their many publics?
A) Agenda setting
B) Direct effects
C) Two-way symmetric
D) Media grammar

Question

Quizplus · Accepted Answer

The two-way symmetric model of public relations views it as a system of managing relationships among organizations, individuals, and their many publics. This model emphasizes the importance of a two-way communication process that allows for mutual understanding and feedback between organizations and their publics, and aims for an equitable exchange of information and ideas.

Which Theoretical Model Views Public Relations as a System of Managing