When marketers use presence to design servicescapes, it is referred to as ______.
A) design elements
B) evidence management
C) interior design
D) impression management

Question

Quizplus · Accepted Answer

Evidence management refers to the practice of designing servicescapes in a way that the physical environment serves as a tangible representation or evidence of the service quality and brand image, thus influencing customer perceptions and experiences.

When Marketers Use Presence to Design Servicescapes, It Is Referred