All of the following are TRUE about sources of friction EXCEPT ______.
A) friction is felt as pain
B) friction can harm the relationship between brand and buyer
C) friction occurs when a customer depreciates the value of the experience with the brand
D) friction cannot be eliminated
Correct Answer:
Verified
Q1: The interdependent service relationship between buyers and
Q2: All of the following are characteristics of
Q3: Which of the following is most reflective
Q5: The people dimension in the marketing mix
Q6: Which of the following can speed up
Q7: Which of the following does not illustrate
Q8: Knowledge friction can be experienced by _.
A)
Q9: Which of the following is not a
Q10: When marketers use presence to design servicescapes,
Q11: The backstage actions element of the service
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