__________ is defined as habitual purchase behavior by marketing researchers.
A)Competition
B)Brand loyalty
C)Motivation
D)Glow and flow
E)Selective exposure

Question

Quizplus · Accepted Answer

Brand loyalty is the habitual purchasing behavior of consumers towards a particular brand or product. It is a result of positive experiences with the brand, perceived value, and trust in the brand's quality and consistency.

__________ Is Defined as Habitual Purchase Behavior by Marketing Researchers