This theory asserts that the media's coverage of public opinion can lead those with an opposing view to feel they are in the minority and be less likely to speak out.
A)Spiral of silence theory
B)Gatekeeping theory
C)Agenda setting theory
D)Two-step flow theory
E)Elaboration likelihood model

Question

Quizplus · Accepted Answer

The description fits the Spiral of Silence theory, which suggests that people are hesitant to express opinions that seem to be in the minority due to fear of social isolation or retaliation. This can be exacerbated by media coverage which emphasizes the popularity of one perspective over another. Gatekeeping theory focuses on how media gatekeepers decide which information to prioritize or exclude. Agenda setting theory suggests that media can shape public opinion by determining which issues are discussed. Two-step flow theory indicates that media messages are often filtered through opinion leaders who then spread the information to others. The elaboration likelihood model explains how people process persuasive messages based on their level of involvement with the issue.

This Theory Asserts That the Media's Coverage of Public Opinion