This theory explains under what conditions of information processing people are either persuaded by or resistant to a message.
A)Technological determinism
B)Spiral of silence theory
C)Uses and gratifications
D)Two-step flow theory
E)Elaboration likelihood model

Question

Quizplus · Accepted Answer

The elaboration likelihood model explains the conditions under which people are either persuaded by a message (via central route processing) or resistant to it (via peripheral route processing), based on their level of motivation and ability to process information.

This Theory Explains Under What Conditions of Information Processing People