The ideal way to select media vehicles is by matching the demographics or corpographics of the target audience with those of the vehicle.
Correct Answer:
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Q10: Programmatic ad buying means far fewer ad
Q11: The concept of effective frequency asserts that
Q12: Disposition to purchase is measured based on
Q13: The 1-week advertising cycle is recommended for
Q14: The minimum effective frequency per advertising cycle
Q15: LC+1 for brand recall refers to setting
Q16: The highest MEF/c, 11/c, could occur only
Q17: Constant reach with a frequency of LC+1
Q18: If the media strategy aims to expose
Q19: Buying multiple insertions in a few non-competing,
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