The highest MEF/c, 11/c, could occur only with a late-entry brand trying to break into a new category.

Name: The highest MEF/c, 11/c, could occur only with a late-entry brand trying to break into a new category.
Brand: Quizplus
Rating: 4.8 (34 reviews)

Question

Quizplus · Accepted Answer

This statement is true because the MEF/c (Market Entry Framework/Category) score measures the difficulty of breaking into a new category. A high score indicates a challenging market entry, which would most likely be the case for a late-entry brand trying to establish itself in a new category.

The Highest MEF/c, 11/c, Could Occur Only with a Late-Entry