The concept of effective frequency asserts that an individual prospective customer has to be exposed to a brand's advertising a certain minimum number of times, within the advertising cycle, in order to maximize the individual's disposition to act.

Question

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The concept of effective frequency is true and suggests that a minimum number of exposures to advertising is necessary to maximize the chances that a potential customer will take action. However, the specific number of exposures required can vary depending on factors such as the target audience, the message, and the medium.

The Concept of Effective Frequency Asserts That an Individual Prospective