The frequency rule says to buy repeated insertions in a few "strip" vehicles.
Correct Answer:
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Q4: The MEF/c formula is MEF/c = 1+TA+BA+BATT+PI.
Q5: A contact coefficient of .25 does not
Q6: Evidence indicates that for a direct-response ad
Q7: Factors such as "media environment" or "quality
Q8: Random duplication between vehicles across media types
Q10: Programmatic ad buying means far fewer ad
Q11: The concept of effective frequency asserts that
Q12: Disposition to purchase is measured based on
Q13: The 1-week advertising cycle is recommended for
Q14: The minimum effective frequency per advertising cycle
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