The identification of subgroups of consumers with similar wants and buying requirements is called
A) positioning.
B) segmentation.
C) focus strategy.
D) market development.
Correct Answer:
Verified
Q2: Which segmentation technique focuses on the where
Q3: In _ segmentation the company sees the
Q4: Segmentation based on life conditions that have
Q5: Which of the following is not one
Q6: What does ethnicity equate to?
A) Age
B) Religion
C)
Q7: Which of the following is not one
Q8: Psychographic bases of segmentation centre on _
A)
Q9: Kotler (2003) lists four main variations of
Q10: Shalom Schwartz (1994) focuses on the identification
Q11: The VALS typology combines _ and _
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