Segmentation based on life conditions that have a potential impact of product/service purchase decisions is called ________
A) cohorts of society.
B) family.
C) income.
D) family life cycle stage.

Question

Quizplus · Accepted Answer

Segmentation based on the family life cycle stage considers key life events that can impact a consumer's product/service purchase decisions, such as marriage, having children, and becoming empty nesters. Cohorts of society and income are other forms of segmentation, but they may not necessarily consider life events as a factor. Family can also be a basis for segmentation, but family life cycle stage provides more specific and relevant information.

Segmentation Based on Life Conditions That Have a Potential Impact