The VALS typology combines _______ and ________ approach to segmentation.
A) psychological, income
B) psychological, demographics
C) geographical, demographics
D) emotional, demographics
Correct Answer:
Verified
Q6: What does ethnicity equate to?
A) Age
B) Religion
C)
Q7: Which of the following is not one
Q8: Psychographic bases of segmentation centre on _
A)
Q9: Kotler (2003) lists four main variations of
Q10: Shalom Schwartz (1994) focuses on the identification
Q12: For the US market SRI identified eight
Q13: Grouping consumers having similar uses for, and
Q14: Which are the five levels of loyalty?
A)
Q15: Segmenting consumers on the bases of key
Q16: Cluster analysis, conjoint analysis, discriminant analysis, and
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