Segmenting consumers on the bases of key benefits that consumers seek from the use of some product/service is called_______
A) benefits segmentation.
B) needs segmentation.
C) desire segmentation.
D) active segmentation.

Question

Quizplus · Accepted Answer

Benefits segmentation involves grouping consumers based on the specific benefits or solutions they seek from a product or service. This helps companies design and market their products to specific consumer segments based on their unique needs and preferences. Needs segmentation and desire segmentation can be considered subsets of benefits segmentation, as they both focus on understanding consumers' specific needs and desires when purchasing a product or service. Active segmentation is not a commonly used term in marketing segmentation.

Segmenting Consumers on the Bases of Key Benefits That Consumers