Which segmentation tool uses a series of possible product/service attribute combinations?
A) Cluster analysis
B) Conjoint analysis
C) Discriminant analysis
D) Multidimensional scaling

Question

Quizplus · Accepted Answer

Conjoint analysis is a segmentation tool that uses a series of possible product/service attribute combinations to determine customers' preferences and identify the most important attributes that drive their purchase decisions. It helps in target marketing by dividing customers into distinct segments based on their preferences and willingness to pay for specific attributes. Conjoint analysis uses a series of possible product/service attribute combinations.

Which Segmentation Tool Uses a Series of Possible Product/service Attribute