Ultimately the success of differentiation is determined by customers and not by the provider, however well intended the offer may be
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Q3: A service is a co-produced experience performed
Q4: Interactions are a core dimension of a
Q5: Activities are NOT a core dimension of
Q6: Solutions are a core dimension of a
Q7: There is better insight in NOT viewing
Q9: The contribution of the physical aspect of
Q10: The emerging 'service dominant' logic challenges the
Q11: Often customers do not engage in contact
Q12: In service, time is not an important
Q13: Where possible, make the 'intangible' nature of
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