Marketers of Mountain Dew created the multicity Dew Action Sports Tour where athletes compete in skateboarding,MBX,and freestyle motocross events to establish a meaningful ________ with its 12-24-year-old target market.
A) brand element
B) brand contact
C) internal brand
D) brand salience
E) brand asset

Question

Quizplus · Accepted Answer

The Dew Action Sports Tour allows Mountain Dew to create a brand contact with its target market through the sponsorship and organization of events that are of interest to their 12-24-year-old audience. This creates an opportunity for the brand to establish deeper connections and associations with its target market.

Marketers of Mountain Dew Created the Multicity Dew Action Sports