Four general strategies can be used in branding.Which of the following strategies is the one used by Kellogg's when it follows a subbranding policy with Kellogg's Rice Krispies,Kellogg's Raisin Bran,and Kellogg's Corn Flakes
A) Individual names
B) Blanket family names
C) Separate family names for all products
D) Global names for all products
E) Corporate name combined with individual product names

Question

Quizplus · Accepted Answer

Kellogg's uses a subbranding strategy by combining its corporate name with individual product names, such as Kellogg's Rice Krispies, Kellogg's Raisin Bran, and Kellogg's Corn Flakes.

Four General Strategies Can Be Used in Branding