Irene and Dave Washburn are part of a long-term ________.The Washburn's supply a national research firm with information about their brand habits,preferences,dislikes,and beliefs on a monthly basis for a period of two years.
A) image study
B) demographic study
C) psychological profile study
D) promotion management study
E) brand-tracking study

Question

Quizplus · Accepted Answer

The scenario describes a brand-tracking study, which is a type of ongoing research that tracks changes in consumer behavior and attitudes towards a particular brand over time. The Washburns are providing information to a research firm about their brand habits, preferences, dislikes, and beliefs on a monthly basis for a period of two years, which is consistent with the objectives of a brand-tracking study. Therefore, the best choice is E. The other options (image study, demographic study, psychological profile study, promotion management study) do not seem to fit the specific details provided in the scenario.

Irene and Dave Washburn Are Part of a Long-Term ________