Dannon has introduced several types of Dannon yogurt ________ through the years-Fruit on the Bottom,All Natural Flavors,and Fruit Blends.
A) category extensions
B) line extensions
C) brand extensions
D) subbrands
E) family brands

Question

Quizplus · Accepted Answer

Dannon yogurt has introduced different varieties or flavors of yogurt under its existing product line. Line extensions involve introducing new products within the same product line to cater to different customer needs or preferences. Category extensions refer to introducing products in a totally new category. Brand extensions involve leveraging the brand equity of an existing brand to launch a new product category. Subbrands and family brands are not applicable in this context.

Dannon Has Introduced Several Types of Dannon Yogurt ________ Through