Two advantages of ________ are that they can facilitate new-product acceptance and provide positive feedback to the parent brand and company.
A) product licensing
B) brand extensions
C) individual-names strategies
D) brand audits
E) brand dilutions

Question

Quizplus · Accepted Answer

Brand extensions refer to the practice of using an established brand name to introduce a new product or product line. This strategy can be advantageous in that it can facilitate new-product acceptance, as consumers are more likely to try new products from a brand they already know and trust. Additionally, a successful brand extension can provide positive feedback to the parent brand and company, strengthening their reputation and brand equity.

Two Advantages of ________ Are That They Can Facilitate New-Product