A parent brand that is associated with multiple products through brand extensions can also be called a ________.
A) category brand
B) subbrand
C) extension brand
D) family brand
E) line brand

Question

Quizplus · Accepted Answer

A parent brand that is associated with multiple products through brand extensions is called a family brand. Family branding allows companies to leverage the existing brand equity of their parent brand to boost the success of their new products.

A Parent Brand That Is Associated with Multiple Products Through