Marketers introduce multiple brands in a category for all of the following reasons EXCEPT ________.
A) to increase shelf presence and retailer dependence in the store
B) to attract consumers seeking variety who may otherwise have switched brands
C) to increase internal competition within the firm
D) to yield economies of scale in advertising, sales, and merchandising
E) to reduce manufacturing costs and complexity

Question

Quizplus · Accepted Answer

Introducing multiple brands typically increases manufacturing costs and complexity rather than reducing them.

Marketers Introduce Multiple Brands in a Category for All of the Following