A major advantage of a(n)________ strategy is that the company does not tie its reputation to the product.
A) blanket family name
B) licensing
C) individual-names
D) category extension
E) brand revitalization

Question

Quizplus · Accepted Answer

An individual-names strategy allows a company to market products under different brand names, so the company's reputation is not directly tied to any single product.

A Major Advantage of A(n)________ Strategy Is That the Company