With respect to the "six brand building blocks," ________ focus on customers' own personal opinions and evaluations.
A) brand salience
B) brand performance
C) brand imagery
D) brand judgments
E) brand resonance

Question

Quizplus · Accepted Answer

Brand judgments focus on customers' opinions and evaluations of a brand, including their perceptions of its quality, credibility, and superiority over other brands. Brand salience refers to the brand's ability to stand out and be recognized, brand performance relates to how well the brand meets customers' functional and practical needs, brand imagery captures the brand's personality and values, and brand resonance reflects the level of engagement and loyalty customers have with the brand.

With Respect to the "Six Brand Building Blocks," ________ Focus