According to the BRANDZ model of brand strength,brand building involves a sequential series of steps.Which of these steps would address or answer the question,"Do I know about it"
A) relevance
B) presence
C) performance
D) advantage
E) bonding

Question

Quizplus · Accepted Answer

Presence refers to the brand's visibility and level of awareness among consumers. If a consumer is asking "Do I know about it?", then the presence of the brand is the key factor in addressing that question. Therefore, the best choice for this question is B) presence.

According to the BRANDZ Model of Brand Strength,brand Building Involves