For a brand to succeed,marketers must "walk the walk" and ensure that employees and marketing partners do the same.Marketers often must use ________ to motivate those groups to support the brand.
A) global branding
B) retro-branding
C) internal branding
D) external branding
E) dual branding

Question

Quizplus · Accepted Answer

The statement suggests that in order for a brand to succeed, marketers must ensure that employees and marketing partners support the brand. This is the core idea behind internal branding, which is the practice of instilling brand values and creating a strong brand culture among employees and other stakeholders within an organization. By using internal branding techniques, marketers can motivate employees to align with the brand's vision and values, and ensure that external marketing efforts are consistent with the brand's message. The other choices - global branding, retro-branding, external branding, and dual branding - do not directly address the issue of motivating employees and marketing partners to support the brand.

For a Brand to Succeed,marketers Must "Walk the Walk" and Ensure