A ________ can be defined as any information-bearing experience a customer or prospect has with the brand,the product category,or the market that relates to the marketer's product or service.
A) brand value
B) brand element
C) brand trait
D) brand character
E) brand contact

Question

Quizplus · Accepted Answer

A brand contact refers to any interaction or touchpoint that a customer has with a brand, its products or services, or the market. It can be through advertising, packaging, customer service, word-of-mouth communications, and any other form of interaction that can influence a customer's perception of the brand. Thus, brand contacts are crucial for building and managing a brand's reputation and loyalty among customers.

A ________ Can Be Defined as Any Information-Bearing Experience a Customer