Brand names are not the only important brand element.Often,________,the more important it is that brand elements capture the brand's intangible characteristics.
A) the less concrete brand benefits are
B) the more concrete brand benefits are
C) the more varied brand perceptions are
D) the less varied brand perceptions are
E) the more sophisticated brand benefits are

Question

Quizplus · Accepted Answer

When brand benefits are less concrete, they are more intangible and difficult to express through a brand name or logo. Therefore, other brand elements such as packaging, advertising, and brand personality become more important in capturing the brand's intangible characteristics.

Brand Names Are Not the Only Important Brand Element