Mark Thomas has observed that Shell delivers on its promises to supply the best gasoline possible to the driving public.Shell promotions,employees,and distributors send a common and consistent message about delivering on Shell promises to Mr.Thomas.Mr.Thomas is most likely experiencing ________.
A) brand image
B) brand enhancement
C) brand belief
D) brand attitude
E) brand bonding

Question

Quizplus · Accepted Answer

Brand bonding occurs when a consumer feels a strong connection and trust with a brand due to consistent and reliable experiences and messaging, as Mr. Thomas has with Shell.

Mark Thomas Has Observed That Shell Delivers on Its Promises