Whether the buyer is satisfied after purchase depends on the offer's performance in relation to the ________.
A) buyer's reactions
B) buyer's expectations
C) seller's delivery
D) seller's expectations
E) both the buyer's and seller's demands

Question

Quizplus · Accepted Answer

The satisfaction of the buyer after purchase depends on the offer's performance in relation to the buyer's expectations. The buyer's expectations refer to what they thought they would get from the product or service based on the marketing communication, brand reputation, and word-of-mouth recommendations. If the product or service fails to meet or exceed the buyer's expectations, they may be dissatisfied, leading to negative reviews, complaints, and decreased loyalty. Therefore, it is crucial for marketers to understand and manage customer expectations to enhance customer satisfaction and loyalty.

Whether the Buyer Is Satisfied After Purchase Depends on the Offer's