Field Grocery is considering using _________ to pose as customers and report on strong and weak points in customer service at Field Grocery stores.
A) intelligence agents
B) covert operatives
C) mystery shoppers
D) market mavens
E) opinion leaders

Question

Quizplus · Accepted Answer

Mystery shoppers are individuals who pose as customers to provide feedback on the quality of service and products offered by an organization. This feedback can help the organization identify areas for improvement and enhance customer satisfaction. Intelligence agents and covert operatives are typically associated with espionage and are not appropriate for this scenario. Market mavens and opinion leaders are individuals who influence the buying decisions of others but do not provide feedback on customer service.

Field Grocery Is Considering Using _________ to Pose as Customers