When a consumer considers a product or service,he or she will choose whichever product or service delivers the highest ________.
A) customer-perceived value
B) customer-perceived cost
C) consumer discount
D) consumer relationship
E) consumer synergy

Question

Quizplus · Accepted Answer

Customer-perceived value is the benefit that a customer believes they will receive from a product or service, compared to the cost or alternative options. Therefore, a consumer is more likely to choose a product or service that they perceive as delivering the highest value for the cost.

When a Consumer Considers a Product or Service,he or She