If a company were to focus its marketing efforts on all the experiences the customer will have on the way to obtaining and using the offering,it would be focusing its marketing efforts on the customer's ________.
A) perception system
B) cost versus benefit system
C) demand
D) psychological system
E) value delivery system

Question

Quizplus · Accepted Answer

Focusing on all the experiences the customer will have on the way to obtaining and using the offering is essentially focusing on the value delivery system. This includes everything from the ease of purchase, delivery, installation, usage, and after-sales support. By focusing on the value delivery system, the company is working towards delivering a superior customer experience, which can lead to customer loyalty and positive word-of-mouth marketing.

If a Company Were to Focus Its Marketing Efforts on All