Savvy companies are capturing information every time a customer comes into contact with any of its departments.As a marketing manager all of the following would be available customer touch points for your consideration EXCEPT ________.
A) a customer purchase
B) an online query
C) a mail-in rebate card
D) an ad run on a national television network
E) a customer-requested service call

Question

Quizplus · Accepted Answer

While an ad run on a national television network may reach potential customers and impact brand awareness, it is not a direct customer touchpoint where information is gathered from an interaction with an actual customer. The other options all involve direct customer interactions that can provide valuable information for marketing purposes.

Savvy Companies Are Capturing Information Every Time a Customer Comes