Royal Caribbean uses its ________ to offer spur-of-the-moment cruise packages to fill all the berths on its ships.It focuses on retired people and single people because they are more able to make quick commitments.
A) advertising
B) database
C) mail catalogs
D) public relations department
E) radio advertising

Question

Quizplus · Accepted Answer

Royal Caribbean uses its database to offer spur-of-the-moment cruise packages by targeting retired people and single people who are more likely to make quick decisions. The database allows the company to identify the target market and send personalized offers directly to them.

Royal Caribbean Uses Its ________ to Offer Spur-Of-The-Moment Cruise Packages