Phil Langston has just ordered a number of expensive executive gifts that he will be sending as an appreciation token to a select few customers from his client database.In which of the following ways is Mr.Langston most likely using his database
A) To identify prospects
B) To decide which customers should receive a new sales offer
C) To deepen customer loyalty
D) To avoid serious customer mistakes
E) To beat the competition to a sale

Question

Quizplus · Accepted Answer

Mr. Langston is using his database to deepen customer loyalty by sending executive gifts as appreciation tokens to a select few customers. This action is likely to strengthen the relationship between Mr. Langston's company and these customers, leading to increased loyalty and repeat business.

Phil Langston Has Just Ordered a Number of Expensive Executive